Communicating with customers is key, and now-a-days retailers have a few more options other than face-to-face in the store. Integrate multiple touch points through text, and email marketing campaigns. Then let Bepoz do it all through its customer relationship management (CRM) software that is built right into its point-of-sale (POS) systems.
Here’s some guidance on how to get started with your email and texting campaigns.
Let’s say you own a shoe store. First, collect all your data right at the POS. Ask the customer if they would like to be a part of your loyalty program for customer-specific promotions, as well as being the first to know about the new shoe arrivals. Next, give customers the option to receive text and/or emails. Say something like, “Is it ok if we send you emails and texts?” Once they’ve agreed, collect their info. Your POS will store it all.
Bepoz also has the ability to email receipts, which is another great way to capture customer’s emails.
Set Up Your Strategies
Now that you have a mechanism in place for collecting data, set up a strategy to communicate to your customers.
Bepoz can send promotions/discounts by email or text that are specifically targeted to the customer. The promotion/discount is attached to the account so that when the customer account is pulled up at the register, the promotion/discount automatically rings up when the corresponding product is being rung up. Bepoz’s promotion/discount’s feature has three powerful aspects:
- It can be set up to only work once, meaning the promotion/discount will be disabled for that specific customer once the promotion/discount is redeemed.
- It can only work on certain products.
- It can only work within X days of when the promotion/discount was sent out to the customer.
Then create a plan based off your strategies. A simple plan might include two emails a month and one text. Maybe your first email contains value-based info like winter boot trends, followed by a promotional boot email a week later, and reinforced with a text about the same boot promotion.
Create and Schedule
Now plug your customers into your marketing strategies. Create your emails/texts and use your POS automation to schedule them for the month. If you really want to get specific, use segmentation options to target your most loyal customers, regular customers, and those who shop minimally. For example, text the customers who haven’t visited your store in three months with an incentive like this one:
We miss u! Come by for a BOOT BLOWOUT SALE! Buy 1. Get 1. Sale Ends Friday.
Review and Evaluate Stats
After your monthly campaigns are over, go back to your POS and check your email open rates, review your sales. Are there any correlation to your sales and email/text marketing strategies? Evaluate what worked and what didn’t using stats from your POS.
Now repeat the same strategy with your new modifications for next month.
If you’re interested in communicating better with your customers, emails and texts through your point-of-sale system could be the answer. Give Bepoz a call today for more details.