It’s that spooky time of year again. How will your restaurant utilize its point-of-sale (POS) system to capitalize off the Halloween season? Why not try some new marketing strategies if you’re not doing these things already? These 5 tips are so simple; it’s scary.
1. Change Your Menu
Don’t be scared to spice up your menu. Develop a menu of Halloween-themed drinks, dishes, and desserts. It’s easy to make price modifications and/or menu additions in a POS system like Bepoz’s.
2. Reward Loyal Customers
Let your loyal customers know about your seasonal menu by emailing them. Did you know your POS can hold all your customer information like how often they frequent your restaurant, how much they spend, what they order, and more By knowing your customer’s spending habits, you can come up with categories of promotions. Reward those that are truly loyal a little bit more than the casual diner.
3. Dress Up in Costume
Encourage patrons to dress up on Halloween. Perhaps those that dress up in a costume, receive a discounted cocktail. A $3 brew can always bring in a few witches on their brooms.
Your POS software can keep track of your numbers and the success of your campaign. Check your sales in real-time to see how the night is going.
4. Hold Contests
Hold a staff contest to see how many seasonal items they can sell in a shift or maybe overall in a week. Your POS can keep track of the winners, and again provide a running total each day to create healthy competition. These types of internal contests are good at boosting morale, and can help increase your sales. Giving away an incentive or prize of some sort for the top winner(s) is a bonus.
Lastly, don’t forget to decorate, decorate, decorate! You can’t run promotions, contests, and change your menu without changing your décor. Get into the spirit of Halloween. Whether you are fancy or casual dining, you can create a ghoulish atmosphere for any restaurant reputation.
Don’t be a afraid to try a few or all of these marketing tips with your POS. When you see your boost in sales, you’ll be glad you did. Don’t forget to contact Bepoz for a demo today.