Tobacco Store POS Promotions And Discounts
Tobacco store promotions encourage customers to return to your place of business for all of their tobacco needs. Watch the video below as this video discusses tobacco store POS promotions and discounts that can be offered through your POS system and how to keep employees from abusing these discounts.
Promotions, Customer Retention, and Employee Theft
Customers have come to expect special sales and promotions. Your tobacco store is no different. Promotions encourage your existing customers to return. They attract those customers that haven’t yet patronized your establishment.
The downside of promotions is that they are somewhat easily abused by employees. Many companies give employees access to discount codes or buttons that are pressed for automatic discounting. Bepoz Point of Sale provides automatic discounting for any promotion you choose. This action prohibits employees from using discounts for their friends and family.
Various Types of Promotions
Just as there are different types of products and customers, there are different kinds of promotions. Some of the most popular are seasonal discounts that use specific date ranges. You decide when you want the sale to start, how long it will last, and then Bepoz Point of Sale automatically adds the discount during checkout. Your cashier doesn’t have to do anything other than scan the item. The discount can be in the form of a percentage off the product amount or a discount in dollars.
Another popular promotion is BOGO, or “buy one get one.” The idea behind BOGO is that customers must buy a product in order to get another one fifty percent off or free. BOGO encourages a customer to spend but they also get a great value. Bepoz can automatically apply the discount.
Loyalty Program Promotions
Loyalty programs offer multiple perks to your customers. One of the best perks, from a customer’s point of view, is discounting. You can offer perks to all of your loyalty members by giving them automatic price reductions on certain products.
Bepoz also lets you offer discounts by tier. If you have a tiered loyalty program, your customers will want to reach that top level so they can get the best discount possible. You will sell more and they will reap the rewards.
Are you interested in learning more about tobacco store promotions and discounts? Contact Bepoz today to have all of your Tobacco Store POS System questions answered.
Learn More:
Tobacco Store Theft Prevention, Security, And Cash Controls
Tobacco Store Customer Loyalty Programs
Tobacco Store Employee Permissions
Video Transcript
Timestamps
0:00 Intro
0:37 Tobacco Store POS Promotions and Discounts: Discount Theft
0:51 Tobacco Store POS Promotions and Discounts: Automatic Discounts
1:30 Tobacco Store POS Promotions and Discounts: Customize Promotions
2:02 Discount Methods
2:39 Promotions For Loyalty Member
Hey, this is Tim with Bepoz point of sale for tobacco stores, and in this video, we’re going to cover the capabilities of Bepoz to give you promotions and discounts. Now, promotions and discounts can be very powerful to help you drive and add additional revenue to your business, but they also have the potential for theft or problems with employees.
0:37 Tobacco Store POS Promotions and Discounts: Discount Theft
So we have a whole video on theft prevention and you can watch that if you want to find out more about that topic, but it’s important to know that promotions have that capacity to help or hurt, depending on how you use them.
0:51 Tobacco Store POS Promotions and Discounts: Automatic Discounts
So, let me define a promotion. A promotion could be I have some sale on an item, and for a day or a week or a month, those items are gonna be automatically discounted. So, we could have, you know, five percent off or a dollar off or two dollars off or whatever it is, off of certain products for some specific time period. And in that case, those items are automatically discounted. So when we start that discount, the day it starts, the discount automatically applies, and when the period ends, the discount automatically ends.
1:30 Customize Promotions
That’s important because in many systems, if you don’t have that, what you end up doing is giving your employees a button to press to give that discount to the customer, and once I’ve given that discount button to the employee, they can use that discount or abuse that discount button for friends and family and other methods they want, and that’s always a danger.
So being able to control this with promotions can be very powerful, and there’s lots of reasons to be able to do the promotions, but you also want to secure your business while you’re doing it.
2:02 Tobacco Store POS Promotions and Discounts: Discount Methods
So there’s many different ways you could give that promotion. It could be a dollar off, it could be a percentage off, or it could be what we call a multi-buy, a buy one get one free, or buy one get one fifty percent off, or buy two get one free, or buy two get one fifty percent off, or some combination or variation of that, or buy two get a dollar off, or buy this package. So it could be mix and match. You buy this and that you and get a third item free. So it could be some kind of package. And all of those are possible options for promotions within Bepoz.
2:39 Promotions For Loyalty Member
It’s also possible to apply those discounts to specific members or loyalty members. So we have a whole video on loyalty and accounts, and you can watch that to see more detail on loyalty. But if you have loyalty members, I might apply certain promotions just to loyalty members. You probably have seen that at your local grocery store. Many grocery stores do this, if you sign up for a loyalty account, then there are always special items that are discounted only if you’re in the loyalty plan. Now there’s reasons why they do that, and they want your data and your information of who you are for various reasons so they can market to you, primarily.
But for other various reasons, they want to get your loyalty information so we could offer discounts just to those loyalty members. And if I have tiers, let’s say bronze, silver, and gold, I could apply that promotion just to the gold members, which gives people an extra incentive to get to that gold level, and all of these things start to work together to help build additional revenue and incentivize loyalty and tell people they need to shop at your business for the products that you sell.
Well, if you’d like to talk to us about how Bepoz can help you grow your business, we’d love to talk to you. You can call us at the number at the top of your screen or click the link below.