Tobacco Store Customer Loyalty Programs
How to grow your tobacco store business with a customer loyalty program? Customer loyalty programs have been proven to be effective at retaining customers time and time again. This is especially true in the tobacco industry, which can be very competitive. Watch the video below on how Bepoz can help you manage your program.
Customer Loyalty Programs for Tobacco Products
The math works out. Customer loyalty programs bring customers back to your store. When they know they are earning points that can be used toward products and discounts, they have motivation to use your store every time. Not just that, but customers who are loyal to your store are likely to spend more each time they enter. With a customer loyalty program, you have nothing to lose and everything to gain.
How It Works
There are multiple ways you can implement a customer loyalty program at your tobacco store. One popular way to utilize a customer loyalty program is with points redemption. Allow your customers to build up a certain number of points that they can later use for discounts or even freebies. Bepoz point of sale systems can manage this type of loyalty program with ease.
Tiered promotions are also very popular with tobacco store customers. Tiered promotions give your customers levels of loyalty that are then tied to discounts, special events, coupons, giveaways, and much more. Bepoz supports tiered promotions like bronze, silver, and gold plans that grow with each dollar a customer spends.
State Laws
Laws regarding these programs vary from state to state. Bepoz will help you enforce the laws of your tobacco store program no matter which state you are in. You won’t be caught running promotions that aren’t allowed by your local government when you have Bepoz with you to help.
Bepoz Tobacco Store Customer Loyalty-Based Point of Sale Systems is here for you. We want to ensure you are as profitable as you can be without having to learn complicated software with confusing setups. Give us a call today and we will answer all of your questions about Bepoz. We are waiting for your call.
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Video Transcript
Timestamps
0:00 Intro
0:25 Loyalty Programs for Tobacco Stores: Loyalty Plans
0:55 Loyalty Programs for Tobacco Stores: Different Methods To Implement Loyalty Plans
1:09 Loyalty Programs for Tobacco Stores: Loyalty Points
1:22 Loyalty Equals Discounts
2:05 Control Percentage Amounts For Discounts
2:22 Plans Equate To Discounts
2:49 Incentivize Your Customers
3:52 Loyalty Tiers
4:18 Adjust Tier Levels
4:39 Increase Business With Discounts
5:03 Specialty Loyalty Programs
5:55 Define Loyalty Programs Specific To Business Needs
6:11 Backside Marketing To Your Customers
7:11 “Set It And Forget It” Method
Hey, this is Tim with Bepoz point of sale for tobacco stores. In this video, we’re going to cover features that Bepoz has to manage customer loyalty and rewards for your tobacco store. So many tobacco stores are looking for ways to reward their customer with loyalty plans in order to help build your business.
0:25 Loyalty Programs for Tobacco Stores: Loyalty Plans
Now it’s important to note that if you’ll do the studies and do a little bit of research, you’re going to find that loyalty plans actually build loyalty. We get some customers to talk to us that are suspicious that it’s going to actually help, but when properly implemented, they will help you build and increase your business. They will definitely contribute to the bottom line. This is not just free stuff you’re giving away or giving away money. You’re actually increasing your business more than the stuff you give away. It will work every time.
0:55 Loyalty Programs for Tobacco Stores: Different Methods To Implement Loyalty Plans
So, Bepoz has many different ways to implement loyalty and it seems like everybody has a little bit different take on how loyalty works. So it’s important to note that Bepoz could handle almost anything that you could throw at us.
1:09 Loyalty Programs for Tobacco Stores: Loyalty Points
We could do loyalty based on points. So every dollar you spend, for instance, as an example, is as a point that you earn, and then you redeem those points at some value.
1:22 Loyalty Equals Discounts
Now, always important to understand that when you’re talking about loyalty, what it really turns out to is some kind of discount. Now you control how much that discount is, right? So, and it could be an unearned discount because your customers may never redeem the loyalty, right? So it is important to understand that when you redeem points that or you have a loyalty plan, it is equivalent to a discount. If I issue you a point for every dollar and you spend a hundred dollars, so you have a hundred points and when you redeem those points, those points are worth five dollars. That’s effectively a five percent discount.
2:05 Control Percentage Amounts For Discounts
Now, with every loyalty plan that we could offer you, you can play with what that percentage discount is. It could be half a percent, it could be one percent, it could be 20, it could be whatever you like. Nobody’s going to give away 20 percent, but it’s possible.
2:22 Plans Equate To Discounts
So, every plan equates to a discount, okay, whatever it is. So I’ve given you something for the fact that you’re buying from my store over and over again. Now I gave every example, would be only examples of numbers. So I set a hundred dollars and you got five dollars. You might require them to spend five hundred dollars before they get it and it could be five dollars for 500, which is a one percent discount.
2:49 Incentivize Your Customers
The numbers are always adjustable, but the plan at the end of the day is to try to incentivize your customers to come back over and over again. Now, I could also just say, hey, when you spend 500, we’re gonna give you something and it could be different depending on your state because of your applicable laws in your state. So some laws and some states won’t allow certain ways of doing this and it’s important to note that. But Bepoz can help you navigate that.
So you could also give them something. So for instance, let’s say it’s buy 10 cartons, get one free, which essentially would be a 10 percent discount, or buy 20 cartons and get one free or buy 50 cartons and get one free. It could be some variation of that and it could be a mix and match of different kinds of cartons. It could be, hey, if you spend five hundred dollars, we’ll give you a gift certificate for ten percent off.
3:52 Loyalty Tiers
Now, all of these different methods are possible, but I could also apply them to that tiers, and tiers basically exponentially increase the power of your loyalties. So I could now have a bronze, silver, and gold level. Let’s say bronze level is anybody when they first sign up for loyalty, they’re a bronze member. They get to silver when they’ve spent a thousand dollars, and they get to gold when they’ve spent five thousand dollars.
4:18 Adjust Tier Levels
Whatever level you set it at it doesn’t really matter to us. We’re just going to help you implement your system. But at every different level, you could then adjust what the reward is. Again, you’re playing with a percentage discount. So you’re effectively increasing the discount or the reward over time as they spend more with you, that’s possible.
4:39 Increase Business With Discounts
But that’s very powerful because when people know that if they now spend two thousand dollars or five thousand dollars and become a gold level that they’re going to get a better discount, they’re going to be more incentivized to continue to spend at your store so that they can reach that level, and that is a super powerful add-on to your loyalty program.
5:03 Specialty Loyalty Programs
Now, there are many more options than we can certainly talk about in this, but I’ll talk about one more.
It is also possible to have special promotions for your loyalty members. So I could do the rewards or the points and all those, but you could also do this where basically we have special discounts for loyalty members. You’re probably used to this at your local grocery store. Once you sign up for the loyalty plan, then certain items are on discount and only if you’re a loyalty member, but you could do that in this case and say only if you’re a gold loyalty member. So you spent two thousand dollars with us or whatever the number is and automatically now you’re gonna get an extra one percent off of your cigars or cigarettes or whatever it is that you’re purchasing, and you can define which products they get discounts on.
5:55 Define Loyalty Programs Specific To Business Needs
So you could define and really it’s up to you to think of how best can I use this to help generate the business and what are margins that make sense for your business what are the discounts that make sense, and then Bepoz will help you implement those.
6:11 Backside Marketing To Your Customers
Now, it’s important also to note that one of the backside advantages of this is that typically with these kinds of plans, we’re gonna request to get either their cell phone number or an email, and now we can do marketing on the back side to them. So not only am I using this to help incentivize them to keep coming to my store, but now I can do promotions that are specially targeted to them, or I might have a bounce-back coupon.
Let’s say you want your average customer or your average customer comes into your store every 90 days. So when it gets to 100 days, we want to automatically send a bounce-back coupon to those customers and say, hey, we haven’t seen you for a while. Here’s a coupon for a dollar off your next carton of cigarettes to get them back in the door, right? And so now I’ve gone and found a way to get those customers back.
7:11 “Set It And Forget It” Method
And those kinds of incentives could be set up in a set it and forget it method. So now we set up that dollar-off coupon off of cartons of cigarettes if you haven’t been here in a hundred days or whatever the number of days that you want to do, and it automatically applies. So if you’re a customer loyalty member and you don’t come into the store for a hundred days, it’ll automatically send you the email or a text message and say, hey, here’s a coupon, and really it’s not here’s a coupon. You don’t have to bring anything in. You don’t have to print the email or show your text message. What it really will do is say that dollar off will apply automatically at the register the next time you come in and so when that customer comes in and buys a carton of cigarettes, it’ll automatically pop up for the cashier and say, hey, this customer’s got a voucher for a dollar off this carton of cigarettes. Would you like to apply it? And if you say yes, it takes the dollar off, their voucher is gone, and they never get a dollar off again unless they don’t come for another 100 days, okay?
So lots of different ways to do this. This is just the tip of the iceberg. There’s way more ways that you could use loyalty to help generate additional revenue and business for your tobacco store.
If you’d like to talk to us about how we can help you build your business, we’d love to talk. You can call us at the number on the top of your screen or click the link below.