Big or small—grocery store owners understand the complicated mix of maximizing profitability and efficiency with what consumers want. It’s challenging because of the rise in awareness of environmental degradation and the number of people wanting to know about food sources coupled with food sensitivities and allergies. It’s an ever-changing industry. Here are the top 4 tips for grocery store success:
1. Stock Shelves With Organics and Gluten-Free Products
First, you’ve got to know the statistics in the organic and gluten-free industry. Nobody wants to put something on their shelf that customers are not interested in, but you’ll find these numbers show growth, and you might want to follow the growth so you will grow too.
In the US, according to the Organic Trade Association (OTA), 75 million millennials are consuming organic foods. In 2018, they were the biggest group of buyers helping organic sales surpass the $50 billion mark.
A growing public health concern is food allergies, sensitivities and intolerances. This is causing a high demand for special dietary products like – gluten-free foods. According to the OTA, sales amounted to $2.79 million in 2015. In the United States, sales are projected to hit more than 7.5 million by 2020.
It’s clear to see that organics and specialty food items like gluten-free products are making a mark. Try adding these products to your grocery store. Start off with small purchases, and use your Grocery Store Point-of-Sale (POS) system to see what organic/gluten-free items sell the best and continue to grow your shelves based on customer data.
2. Manage Your Inventory
If you have thousands of products on your shelves, you can’t rely on old-school pen and paper methods. This could cost you thousands of dollars. A POS is valuable in helping you keep track of your entire inventory and managing your purchasing and reordering processes. Pull up reports with a click of a button.
3. Use In-Store Coupons
Perhaps you have produce that is about to expire, and you need to move it fast. Maybe you have items that are not selling, but you are not aware. Your POS software can change that for you. Set alerts that tell you when to discount certain items because of expiration dates. Then create in-store coupons for the items you need to move. It can be as simple as placing coupons on shelving aisles to draw attention to places where customers typically wouldn’t be looking. Consider offering an app to alert customers about the current deals.
4. Integrate Grocery Scales
Integrate scanner scales, deli scales, etc. with your POS to accelerate the checkout process. Not only will your staff and customers be able to ring up barcoded items, but items that need to be weighed as well.
Consider Bepoz’s Grocery POS system instead of using a generic system with limited functionalities. Give us a call to set up a demo today.