Father’s Day is a very lucrative day for businesses. The top gift is a greeting card with 6 out of 10 American’s purchasing one for their dad. The second top gift is a special outing. Why not make your restaurant be that special place for dad this year? Here are some tips on how your restaurant can make dad feel special on Father’s Day.
Utilize Your Stats For Menu Planning
Pull stats from last year and look at your sales volume. Find the trends. What menu items sold, and which ones didn’t? Determine your menu and beverages based off data. If the prime rib was a big hit, make sure that is on the menu again. If the shrimp skewers didn’t do too well, 86 that off this year’s menu.
Let Your Customers Know
As soon as you know your menu, use your POS to send out an email. Give customers a chance to make reservations. You can also program your POS to print out details about your Father’s Day menu at the bottom of your customer’s receipt in the weeks before the special day. That way when customers are trying to decide what to do for dad they’ll remember your special promotion.
Make dad feel extraordinary with special promotions. A buy one, get one beverage special for dad and son can be a big hit. Or why not try a “Dad’s Eat Free” with purchase of entre and beverage. Make sure your POS modifiers are changed and working before the big day. That way the wait staff will have a seamless transition in entering in the new menu items and promotions.
Be sure to capture dad’s info by offering a survey for a freebie to be redeemed at a later date. That way you can follow up with him and keep him as a customer for life. Why not treat him special year-round with promotions and special offers that he would enjoy.
Remember preparing for busy days can be a lot of trial error, but if we keep dad in the forefront of the celebration your day is sure to be a success. Try the tips mentioned above to capitalize on sales the third Sunday in June.