According to the National Retail Federation, graduation spending in 2017 will reach a record high of 5.6 billion. Cash, cards, and gift cards are the predicted top gifts. So let’s take a look at the five ways your point-of-sale (POS) can maximize your gift card sales for high school and college graduates.
Appeal to the Senses
Appeal to people’s senses. Put your card inside a little box, or maybe inside a coffee mug with your logo, add some chocolate and even a bow. College grads will definitely need to start the day off to their new job with a cup of java!
Capitalize on your Loyalty Program
Create a gift card promotion through your loyalty program that you run through your POS system. For example, target specific customers in your POS database to receive certain promotions. Perhaps, a VIP customer might receive a higher discount, or someone who purchased a certain product might receive a promotion for a similar product. For example: buy a product, get a $5 gift card; or spend $25, get a gift card. You can also offer loyalty points on top of the incentive.
Offer Multiple Discounted Cards
Bundle up several cards together and sell with a discount. Some folks may have several graduation parties to attend so this would be a perfect idea to buy all the gift cards in one place. An example might be to sell three $25 gift cards for $70, or four $25 gift cards for $90.
Data is King
Have you been tracking your customer spending habits? Create a targeted email campaign to those former gift card purchases to purchase again.
Sell an Experience
Some customers may want to be a little more secretive about what they spend on a gift. So provide an option to buy an experience. For example, if you own a spa, instead of selling a $50 gift card, sell a 30-minute massage. After all those years of studying a massage might just be the perfect gift card gift.
As you can probably tell, there are many ways to boost your sales with gift cards during graduation season. Whether your customers are shopping for high school or college grads, make sure they can find a gift card solution in your shop.