According to Facebook, 60 million businesses have pages. Does your retail business have a Facebook page? If not, you should. The path to increasing sales is to make sure people know about your products, right? Where can you find those who might be interested in your products? Look for where all the eyeballs are staring—Facebook. The social networking site says they have more than 2 billion active monthly users worldwide. This is a platform you do not want to dismiss. Here are the top 3 ways to increase retail sales through Facebook.
1. Create Great Content and Post Consistently and Frequently
First, you want to post content that your customers are interested in, and you want to post frequently. Post either everyday or 3-5 times a week. Schedule your posts to save time, but do what works for you, and be consistent. The goal is to create engagement with your customers. The more people that engage with your content, the more your content will show up in their newsfeeds.
The best content to post are Facebook lives, not promotions to buy your products. In today’s marketing strategies, lives are a must. Facebook allows lives and videos to reach more people than any other content you post. It’s because it’s the most authentic type of posting and users have told the social giant that’s what they want more of—authentic content. For example, if you own a boutique, do a weekly live walkthrough showing all your sale items. Maybe do a weekly accessorizing tip with the merchandise you have in the store. Add an action item like a link to your store that allows viewers to click and purchase online.
2. Run Facebook Ads
Organic reach on Facebook is almost a thing of the past. If you want to build your business, and sell products through Facebook, you’re going to have to spend money. About 4 million businesses are spending advertising dollars on Facebook.
There are so many types of Facebook ad campaign objectives to to choose from to fit your goals like video views, traffic, engagement, etc. Facebook also has robust targeting so you can zero in on a specific geographical area, age, sex, behavior, etc. Try testing different ads, keep track of your metrics, and determine your ROI. Then rinse and repeat what works best to increase your retail sales through Facebook.
3. Start A Facebook Group
Pull in your most loyal customers into a Facebook group. While you can talk about products here, you don’t want to do that too much. You want it to be a place where customers can connect with each other and interact. For example, if you sell hunting equipment, create a group where hunters can talk about their hunting experiences and discuss what types of equipment works best. Let them sell your merchandise for you. Then hop in and engage with customers with relevant info about your products. Dish out tips, ask questions, and respond to your customers. It’s a great way to nurture them back into the store and a fun way to share experiences related to your topic. Additionally, this allows more organic reach than a Facebook business page.
Be sure to consider these top 3 ways to increase your retail sales through Facebook. In the meantime, what are your POS software needs? We’d like to help. Contact Bepoz for a free demo.