The most popular holiday for dining out is coming up—Mother’s Day
According to a survey by the National Retail Federation, Mother’s Day spending is expected to total a record $25 billion this year, up nearly 2 billion from 2018.
About 55% of Americans will treat their mothers to a special outing, like dining out, for an estimated total of 4.6 billion is spending, while gift cards (restaurants and retail) will total about 2.6 billion.
From weekend events, drinks, gifts, special menu promotions, and more, howwill your restaurant capitalize on one of the biggest dining days? Here are Mother’s Day restaurant promotional ideas.
1. Give a Gift
It doesn’t have to be extravagant. It could be as simple as a rose, a free dessert with entrée purchase, or a free meal voucher at her next visit.
2. Set A Fixed Priced Menu
Create a delicious menu with menu costing techniques and historical data all gathered from your point-of-sale (POS) system, and set a goal for fixed priced orders. For example, create a Mother’s Day Menu for a $25 meal that includes an appetizer, entrée, and dessert.
3. Sell the Whole Weekend
Why not celebrate all weekend long? Friday night is ladies night drink specials. Saturday is a free gift w/ entrée purchase, and Sunday is a special Mother’s Day Brunch.
4. Announce Discounted/Bottomless Alcohol
Bottomless mimosas during brunch from 11am-1pm is a great way to get moms in the door.
5. Partner with A Non-Profit/Charity
Nobody gives more than mom, so give back like she does, even if it’s just a fraction. Perhaps, for every entrée purchased, give back 10% to a great non-profit/charity in the community.
6. Host An Activity
Sometimes moms just want to spend time with their children on Mother’s Day. Why not create a special event for the whole family, like a cooking class, or outdoor event with music, games, prizes, etc.
7. Have the Right Technology
It’s going to be busy. Be ready. Have your mobile POS tablets ready to go and your servers trained on how to use them for speedy ordering and check out.
What Mother’s Day restaurant promotional ideas will you try for this upcoming holiday? Don’t forget to utilize your POS software. Feel like your lagging behind when it comes to a quality POS system? Give Bepoz a call for a free demo.