Smart retailers maximize the use of their point-of-sale (POS) systems, but what about integrating other technology in your company to boost your profits even more? Bepoz offers the Radio-Frequency Identification (RFID) to help retailers with gift cards, customer account cards, loyalty cards and employee access control. For the purposes of this article, let’s look only at loyalty cards.
But first, what is RFID?
It is the use of radio waves to read and capture information stored on a tag that is attached to an object.
Here’s how it can work in conjunction with your POS system when it comes to loyalty programs and loyalty cards.
As you probably know, a good POS system can help track analytics like customer’s purchases and frequency of purchases. This helps retailers decide what they can offer as part of their routine customer-care processes. Then they can send newsletters and emails telling their customers about new products and special offers.
Now add the RFID technology to your program. With RFID, customers have an even better shopping experience, which means your loyalty program goes to another level. This is needed to keep your competitive edge. The convergence of social media and mobility loyalty platforms are rewarding customers through game-like applications such as Loopt, foursquare, Facebook, etc.
When (RFID) is embedded in the loyalty cards, the sensors can help retailers identify specific customers in order to match the right products and services to them. With RFID, retailers can uniquely recognize a customer as he or she walks in or around a store. What happens is the loyalty card they carry automatically triggers interactive signage or Kiosks to display targeted discounts or offers for that customer.
These offers could be for products customers typically purchase, or offers based on a customer’s loyalty level. In addition, RFID can speed-up checkout, since customers are automatically recognized, they no longer have to dig through a purse or wallet to locate their loyalty card or credit card, or type in a telephone number. They are automatically recognized as a VIP shopper!
Retailers must realize that in order to offer competitive loyalty programs they have to take into consideration shopper’s experience, their need to be recognized, rewarded, interacted with, and treated in unique ways to maintain their loyalty. Combining your efforts with Bepoz’s POS system and RFID technology can definitely give customers the experience with your business that they are expecting you to cultivate.