Competition in the retail industry is fiercer than ever with online shopping and subscription services; consumers have many ways to spend money. That’s why it’s important that if you primarily make your profit from in-store sales, you plan on being creative when it comes to in-store experiences. Why would someone what to come in your store to shop when they may have more convenient options elsewhere? Here are 4 ways to boost sales through in-store experiences.
1. Be Best Buds
Training your sales team on products, processes, policies, and point-of-sale (POS) systemsare a must, but now you must train them on how to relate to customers. Sales associates must be friendly, have good eye contact, and connect in a memorable way. This can mean shifting from a “salesperson” to a consultant or friend on the sales floor.
2. Have A Little Fun
Mix things up a bit and let customers experience the merchandise. Let folks play games, or even rent merchandise. Be creative; try to think classes, tournaments, events, etc. Why not bring in celebrities and sports professionals to increase foot traffic as well?
3. Speed Up That Check Out Process
Want to turn off a customer from purchasing, let them wait in line for more than a few minutes. Don’t let long lines affect your sales. Try these tips:
- Consider using a mobile POSthat can check folks out on the sales floor.
- Use a mobile app, which lets customers scan and pay for their purchases instead of waiting in line. All they need to do is show their receipt on the way out the door.
4. Cultivate Community
Find ways to bring people together in your store to cultivate community and build relationships. Invite customers to events to learn new things, and interact with like-minded individuals. Then communicate with customers on a regular basis cultivating those budding relationships. You’ll learn exactly what they like, which will help you help them with future purchases, as well as help you in planning your next community building strategy.
Not all these ideas may work for your business, but hopefully they start to jog your creativity. It’s all about building in-store experiences that explode your business and keep foot traffic onward and upward into the future.
Interested in learning how your POS systemmight help with in-store experiences? Give Bepoz a call for a free demo.