The holiday shopping season is about to kick off. Is your business ready? Have you considered how a mobile point-of-sale (POS) system can help during the biggest shopping time of the year?
According to the National Retail Federation’s Holiday Consumer Spending Survey conducted by Prosper Insights and Analytics, consumers celebrating Christmas, Hanukkah and/or Kwanzaa will spend an average of $805.65 on food items, decorations, gifts and more over the 2015 holiday season, the highest amount in the survey’s 14-year history and in line with last year’s $802.45. Spending on gifts for family members will total $462.95, up from $458.75 last year and also a survey high.
So with the expected increase in sales this year, you’ll want to make sure you’re ready to handle customers. Here are five ways a mobile POS system can help you through the holiday season.
Faster Check Out Times
Long lines are just part of holiday shopping, but nobody likes them. Give your customers a great shopping experience by using your mobile POS to cut down on time at the register, and keep long lines moving faster. Instead of losing the sales of customers that don’t want to wait at the register, you can help them on the spot boosting their experience and your sales!
Plus, if your mobile POS is also a WIFI-enabled tablet, associates will be able to help them place online orders or answer questions about a certain product. Another bonus is it will free up your traditional register for more time-consuming customer issues like returns, exchanges or special orders.
Collect Customer Data
Mobile POS solutions encourage customers to choose an email receipt option, providing retailers with an opportunity to expand their email database. This will help you set the stage for future marketing campaigns. You can also run promotions that offer gift cards or other prizes in exchange for customer information.
Train Temporary Staff Faster
Also, you’ve probably hired some temporary help and they need training. Mobile POS systems can cut training time in half. They also help because you can deploy your temporary and permanent associates to areas where they are needed most.
In-Aisle Assisted Selling
Have you considered in-aisle assisted selling? Associates can use tablets to show shoppers product catalogs, and even conduct transactions. In addition, this helps with customer interaction. Use this time to ask the customer to engage on social media with your brand, or sign up for contests and give-a-ways using your mobile POS device.
Your mobile POS will likely increase the overall efficiency of your business. Just think how it will help you with inventory/operations as well as tracking customer spending habits. Also, if you ever have an off-site selling opportunity, you can just take your mobile POS with you!