Marketing and Promotions
One of the more common requirements business owners have for their point of sale system is the ability to change the price of a product based on the time of the day, day of the week, month, year etc, without having to manage the price changes. This is probably the most interesting area of Bepoz as it includes many different aspects that are completely missing in many systems. Product Promotion allows you to set a product, or group of products, to be at a promotional price for a specific interval of time. This can then be extended to be only offered to “members” at the special price or only through specific outlets or a combination of both. If you have a bar then this is “Happy Hour”. Maybe it includes certain menu items as well as specific drinks.
This could also be a reward for a loyal customer and we could make the reward a discount that they could access on specified products and pay a promotional price for them, between the dates we specified. This reward could also be given to them in such a way that they can only redeem the reward once. This reward could be given to them as a receipt with a barcode used to redeem the reward, or it could be added to their record in the point of sale system. We can add Prize Promotions into the mix now so a customer might buy a specific product with a specified dates and time range and receive a reward. It could be that they buy a certain number of products, cups of coffee are a good example, and when a target is reached they get one for free. Let’s make the reward a voucher that they receive and present next time for the reward. Or even attach it electronically to their membership or frequent buyer account for redemption on a future visit.
As we are working with our loyal customers, we could also be gathering their email addresses and mobile phone numbers and using this information to send them emails and Text messages with additional rewards to incentivize them to come back to our store. Find out more about our email and text messaging features.
All of these complex scenarios and much more can be manage through the power of Bepoz marketing and promotions system.
- A Sample of Promotion Options – Bepoz has the ability to define price changes by
- Time of day
- Day of the week
- Start date and end date
- Day of the month
- Day of the year
- Individual products
- Product groups
- Percent discount
- Discount Amount
- New product price
- Multiple units and mix and match where X is either a product or mix and match from a group of products
- Buy X get $Y off
- Buy X get Y% off
- Buy X and get the lowest priced item at Y% off
- Buy X and get the last item at Y% off
- Buy X and get the group of products for $Y
- Buy X and get the group of products for $Y off
- More varieties of Mix and Match than could be listed
- Many more options