As the owner of a restaurant, you know that it takes more than just serving good food to make you a success. Customer service is critical as well. Did you know that a good point-of-sale (POS) system can help spike your customer service? Here are a few ways.
Incentivize folks to come back to your restaurant. Loyalty programs help to bring patrons back through:
- Points Programs – These offer rewards to frequent visitors.
- Tiered Systems – These offer rewards with different incentives based on how often the customer makes a purchase.
- Gamification programs – These provides customers with a reason to continuously engage by applying a game to their restaurant experience. McDonald’s Monopoly game is an example of this type of program.
To effectively build a winning loyalty program you must partner with a quality POS system like Bepoz’s. It can track analytics like customer’s purchases and frequency of purchases. That way you can watch every customer touch point. This will help you to decide what you can offer as part of your routine customer-care processes. You can also send newsletters and emails telling them about new products and special offers.
It is important to know what menu items satisfy the customer and increase sales. You also need to know what dishes are not selling. Use POS software reports to track what your customers like and don’t like and make smart decisions with your menu planning and ordering.
For example, perhaps you want to have a set menu for a holiday like Valentine’s Day. In order to make the menu the most appealing, you’ll want to choose dishes that sell the best and bring the highest margins. Your POS can pull those numbers for you.
Flexible Payment Options
Be flexible by giving your patrons options to pay. There are many forms of payment and most POS systems can accept these forms including cash, credit, check, gift cards, and even Apple Pay and EMV chip cards.
Sending written orders back to the kitchen sets high chances for error and slows down the service time. A reliable POS system can decrease human error. Your chef will probably thank you too. He or she will be able to read the tickets clearly when they come through your POS.
Another way to speed up the service is to provide tablets for your wait staff. That way they can take orders right at the table and send them straight to the kitchen.
Undeniably, customer service is one of the key elements of managing a restaurant. So don’t forget to utilize your POS when you strategize about how you can increase customer service. When you check out your bottom-line, you’ll be glad you did.